Born in İzmir, Sanem Oktar, graduated from Bornova Anadolu High School, followed by Marmara University International Relations. Sanem’s career initiated in Colgate Palmolive Türkiye in 1993 where she worked as Key Account Manager and Trade Marketing Manager for 3 years in total. She established Tribeca Communication Consultancy in 1997 and Tribal Sales & Marketing Support Services in 1999 as Founding Partner. Sanem later founded directComm Marketing Group in 2000, later in 2002 formed partnership with the American Peppers Rogers Group and became one of the Founding Partners of Peppers Rogers Türkiye (PRG).
Sanem sold out her shares in Tribal and PRG in 2009 and focused only on directComm Marketing Group. She lastly formed Limonsocial social media agency in 2011. She is still quite active in directComm and Limonsocial as Managing Partner. directComm Marketing Group provides 360 degrees entegrated solutions in Customer Relationship Management, Event Management and Digital Marketing with it’s team of 65 professionals, specialized in their own fields. directComm Marketing Group has joined WPP Group in July 2015.
Sanem Oktar was one of the 12 founding members of Turkish Direct Marketing Association (TDMA) formed in 2005 and served the association as President and Head of Board 2007-2009. She is also President of KAGIDER (Turkish Women Enterpreneurs Association) since 2015.
Having worked for leading brands in various sectors of Turkey in communication, sales and marketing consulting, Sanem Oktar served national and international companies such as Tetra Pak, Borusan Holding, Akbank, Eti, Yapı Kredi Bank, Koç Holding, Mercedes, Philips, Coca-Cola, Renault, Colgate Palmolive, Shell Türkiye ve Türk Telekom throughout her career. Her work and projects has been awarded numerously.
Sanem Oktar has given numerous lectures, speeches and presentations in Turkey on digital marketing and CRM. Sanem is married and mother of two daughters.