Careem, VP of Customer Growth, Experience, Digital & Performance Marketing
Emre excels in delivering high impact technology innovations to internal and external audiences within and beyond KPIs and ROI. As he led teams with up to 80 members, in Tech, E-Learning, SaaS, Car Hailing, Telco, Internet, Digital, B2C, B2B, P2P; He also understands, orchestrates, and influences customer campaigns and marketing activities as well as delivers products, solutions and customer campaign feedback.
Emre Tok has over 20 years of experience in Product Marketing, Development & Management, Digital, Customer Analytics, Growth and Internet Business Development. He has embarked on many successful projects in multinational companies in UAE, the UK and Turkey. He has a proven record of selecting, growing, promoting and retaining high caliber teams across growth or customer-facing functions; reflected in his P&L ownership experience with proven ability to lead a team to meet specific KPIs (e.g. revenue, engagement metrics). Emre is most proud of the talented exceptionally performing teams he has built.
Evidently, he has led and participated in various business transformations, such as leading the holistic strategy as the VP of Customer Growth, Experience & Digital Marketing for all of the customers of the first Unicorn of MENATP region, Careem and directed all the Roaming VAS/Voice Revenue services for the leading Telco of Turkcell, Turkcell ,$100M (2005).
He also lead the product partner and marketing activities for the 2nd largest Search engine in the UK, Bing.co.uk of Microsoft achieving 35% increase in revenue in two consecutive years for the leading E-Learning Company of Turkey, and launched Music, Video & Game on demand serv. for the leading incumbent ISP of Turkish Telecom in Turkey for a year.
He is also mentoring WNNA, Telpme as a mentor for Flats6labs Bahrain and Borad Member of Mobile Marketing Association MEA Chapter.
His motto and driving force is continuous improvement every second and learning every day. He is passionate about long distance running, road cycling, and reading near time war history strategies…