Tayfun Ince is the head of data science at Adphorus offering an intelligent Facebook advertising platform for marketing automation and algorithmic optimization for the travel industry to maximize their return on investment. He has over 10 years experience in data mining, simulation and machine learning. Prior to joining Adphorus, he worked at CERN, The European Organization for Nuclear Research, for five years and analyzed terabytes of data in search of rare physics processes. He holds a PhD in Physics from the University of Victoria in Canada.